Why Music Matters
MUSIC MATTERS is an educational campaign with support across the music community to remind listeners of the value of music. The focus of the campaign is a collection of short films, each one telling the unique stories of artists like Nick Cave, Kate Bush and Elbow and illustrating the extraordinary lengths that performers, songwriters and musicians go to record their songs, and the powerful effect music has on each and every one of us. Essentially, the campaign is trying to reignite the spark between musicians and listeners and educate fans about how to enjoy music in a way that supports artists.
This forum is to encourage students to consider how music has been devalued in our society, particularly through the impact of widespread illegal file-sharing, and why it’s important to support music and its creators.
Check out the UK campaign at www.whymusicmatters.org and follow the soon to be launched Aussie campaign on Twitter @MusicMattersANZ or like us on Facebook @ Why Music Matters Australia + New Zealand.
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Sabine Heindl's Biography
Sabiene Heindl is project managing the international roll out of the MUSIC MATTERS campaign in Australia and New Zealand. MUSIC MATTERS is a collective of people across the music community formed to remind listeners of the value and significance of music. The aim is to remind listeners of the cultural and emotional resonance of music and how that impacts on all our lives. Sabiene has been involved in the Australian music scene since 2001. While not even being able to master the recorder at school, she loves music and is passionate about artists’ rights. |
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Nick O'Byrne's Biography
Nick O’Byrne is the General Manager of the Australian Independent Record Labels Association (AIR). It's AIR's job to help indie record labels and independent artists run their businesses better. AIR produces the annual Australian Independent Music Awards and publishes the Australian Independent Music Charts.
In 2010, Nick released an album called "The Key Of Sea" which featured collaborations between high profile Australian indie artists and refugee musicians, it received critical acclaim and raised more than $50,000 for the Asylum Seeker Resource Centre and other refugee organisations. As a founding member of Music Victoria (the Victorian Music Industry Association) he now sits on its board. Prior to his work at AIR and Music Victoria, Nick worked on John Butler's management team and co-ordinated the JB Seed Arts Grants Fund.
Nick started his career as a musician, studying classical music at the VCA and playing rock, hip hop and jazz wherever he could get a gig. These days he still spends his down-time in Melbourne playing the vibraphone or locked up in a studio writing and releasing rad electronic pop music. |
