SPEAKERS
Exploring Communication with Students using Bluetooth
Mark Laffan
Mark recently undertook a Vice chancellor award to investigate the use of proximity marketing devices (using Bluetooth) for pushing information, advertisements and / or event information during orientation week to mobile phones.
It is estimated that 81% of 16-24 year olds have mobile phones, most of which will have Bluetooth capability. This project was to investigate the potential use of the technology for promoting the University at Open days, o-weeks, information sessions, road shows, expo’s, etc where a (portable) device can send information to Mobile phones using short range Bluetooth connections to prospective or current Students. This trial of proximity marketing can transmit Text, images or videos to Bluetooth enabled mobile phones.
This paper will describe the method and the results collected during the ACU 2010 Orientation week at Mcauley (QLD) and St Patrick’s Campus’ (VIC). During the project, some clear results were discovered in relation to the current and future direction of mobile technologies in the mobile computing marketplace.
 | Mark Laffan's Biography Mark Laffan has been working at ACU since 1991 and has been involved in many infrastructure roles and changes from the initial connection to the Internet to the implementation of the campus wide network services to the desktop. Examples of such involvement include: file/print services, Cisco VOIP and other Microsoft technologies. Mark has qualifications and experience in Network Security, Windows system administration, ITIL change management and electronics engineering. Mark spends his spare time delving into electronics, computing and sci-fi. |
